If I see your Adsense dashboard alone, I already know what you are doing, even without seeing the countries.
From the CPC and CTR, I’d know what you are doing.
And today, I will show you newbies how to also detect same.
CPC – Cost per click
CTR – Click through rate (the ratio of the amount of clicks on ads to page views received, it’s always in percentage.)
Very low CTR below 3-5% is obviously popup or direct link ads— there are methods that prevents this, if you use a pre-lander. It’s very necessary you use one, to avoid súcking up server resources on less converting traffic.
CTR below 5-7% sometimes less, is link clicks ads. This is usually the cheapest, every newbie goes for this because they want to see N5-10 per click unknown to them, many of these visits are low end devices and remnant traffic. You can’t break even here except you know targeting and lookalike audiences using pixels. Using prelander is also another waste of traffic as many doesn’t make it to the website.
Below 10% CTR is LPV (Landing page views) it’s another form of Link clicks, the difference here is, it’s counted after your website is fully loaded. This is expensive but converts well, but should be used to manage CTR and not necessarily important having a prelander here at all as quality traffic exist here also. If you setup delay tactics which I will talk about in subsequent posts, you can get even more quality clicks here.
Above 10% CTR is surely pure messenger ads. There are various types of this, some are cheaper than others, some are more scalable than others but they work same way. This is what newbies runaway from, because it’s expensive, but truth is, it’s highly converting if you know integrations and setup, you just need a few days patience and you can always be sure to break even forever. This builds confidence that you can even run multiple blogs on autopilot, you just set them up, run everything and unto the next.
Once you see CTR above 15% just know the blogger is 100% using messenger ads. However, setup differs, I will talk about it in my subsequent posts as I reveal so much on how just anyone can be sure of certain ROAS, all you need is a little patient, stick to budget, after learning and a few targeting (there are countries that makes this possible) boom you’re profitable and this can go as high as any ROAS depending on certain strategies, delay tactics on your blog, and even the type of contents you write about with high RPM keywords.
Well I share so many in-depth knowledge, understand that, this information shared here is already so much value, but may not be as valuable to so many especially if you haven’t gotten your hands on arbitrage before, the essence is to redirect your focus to what works and stop galavanting, from here onwards all you need to scale is certain types of targeting, using certain types of creatives that conform to certain GEOs.